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Reader profile

ANNA Magazine reaches an audience who seek simple, easy food solutions and inspiration to enhance their everyday lives. They are affluent but not exclusive. Discerning, but approachable.

ANNA Magazine readers are a valuable and highly desirable audience, with a prosperity and willingness to spend.

78% female
71% ages 25-54
Average age 43
69% work full or part-time
Family-oriented
Loves to cook and entertain
76% make most decisions on how to spend household income
Seeks quality products and service

  1. - in the food she prepares
  2. - the clothes she wears
  3. - cosmetics she chooses
  4. - houseware purchases she makes
  5. - the car she drives

She is loyal and passionate about our concept. We know this because she buys ANNA as a gift for her friends. Based on reader feedback, we are reaching her in a powerful way…

What our readers are saying about us!

Your magazine does what a magazine should do, after a hectic day it takes you to a place of peace, beauty, reflection, love of self and those around you.

I first saw your magazine at Whole Foods in Vancouver. I could not stop thinking about it!

In a world that bombards our senses every day, this magazine creates a visual moment of peace. I haven’t experienced that in a magazine before.

I have shared it with good friends and a great bottle of wine. The vote is in, you are fabulous!

Its simplicity is truly beautiful and sets it apart from all the rest!

The best pancakes we have EVER made.

I enjoy all the pages of your magazine, even the advertisements. The best magazine -- bar none!

Thank you for producing such a beautiful magazine!

The magazines are just lovely and the poems, pictures... makes it more than just a cooking magazine. I don't want to miss a single one!

My friend recently purchased your magazine and has not stopped talking about it... Please help me locate a copy!

I find your story and your beautiful magazine completely inspiring. I love every part of it and look forward to being moved and inspired by every issue.

I was recently in Chapters and fell in love with your magazine…it was a wonderful way to end my week!

Well worth the cover price.

Your magazine is beautiful and full of great recipes!

What a beautiful magazine you have put together!

Absolutely inspiring! After reading your premier issue I have been moved to look at my life differently.

I just have to tell you what a gorgeous magazine you have created! I love it! I have mine on my coffee table, and continually tell people about it!.